EP 46: The Process for Running a World-Class Podcast with Tim Reid

Have you got a brilliant idea for a podcast for your business but don’t know where to start? Follow this workflow by Tim Reid – Small Business Big Marketing – it’s the perfect template for what you’re thinking!

Today’s Guest, Tim Reid

Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show, which can also be found on all Virgin Australia domestic and international flights.

Having launched this hit program seven years ago and with well over 300 episodes under his belt, it regularly ranks on iTunes above the Australian Stock Exchange, Alan Jones, Tim Ferris and even outranks Harvard Business School as the number one business marketing podcast.

He has built a global audience of motivated business owners in 110 countries, and he is also the author of The Boomerang Effect, a popular marketing text. Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

He was also instrumental in helping AFL legend Jim Stynes raise one million dollars for his youth charity, Reach.

He now travels the world (having spoken at 63 conferences in eight countries in the past 12-months) showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Website: smallbusinessbigmarketing.com

How to Create an Excellent Podcast

Step 1: Pre-interview research

Step 2: Setup the project in a project management tool and folders in a file sharing tool

Step 3: Prepare for the interview

Step 4: Conduct the actual interview

Step 5: Post production of the interview

Step 6: Create and upload show notes to the website

Step 7: Share the podcast episode on various social media platforms

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