EP 42: Creating Great Content Quickly and Consistently with Mike Rhodes

In this system, Mike Rhodes from Web Savvy shares his AdWords Audit Cheat Sheet, with 137 questions you need to ask yourself about your AdWords account on a quarterly basis – which is a sure-fire way to ensure you’re getting the best bang for your marketing buck!

Today’s Guest, Mike Rhodes

Mike Rhodes is approaching veteran status in the Adwords world. He’s in his 13th year of building & running campaigns for businesses & brands all over the globe. He’s the co-author (with Perry Marshall) of the world’s best-selling book on Adwords ‘The Ultimate Guide to Google Adwords’ with the 5th Edition due later in 2017. He’s also represented Google on stage & spoken at numerous events (including at the Google Plex in Sydney & many others such as Traffic & Conversion, Baby Bathwater, & for marketing legends like Brian Kurtz, Ryan Levesque, Ed Dale & James Schramko)

And as well as being in the trenches with his team & doing the work for clients, he also teaches a few hundred agencies how to improve what they do… both the technical ‘how to do adwords better’ side, and how to scale their agencies. Mike’s married to the amazing Gabbi & lives in Melbourne, Australia. When he’s not playing in the google machine you’ll find him in a forest on a mountain bike, or elbow-deep in Play-Doh with his two gorgeous daughters.

Website: websavvy.com.au

How to Audit Your Adwords Account

Action: Every account should be audited at least quarterly, by someone other than the person running it.

Goal: List insights, recommended actions and expected business impact.

Step 1: Start Google Adwords audit by looking at a high-level overview of the account

Step 2: Segment the data – dig a little deeper

Step 3: Get granular – delve into the nitty-gritty of AdWords

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