PODCAST: S3:E01
Today’s Guest, Matthew Kimberley
A seasoned business coach and strategist, Matthew Kimberley partnered with Michael Port to reimagine the “Book Yourself Solid” system for today’s coaching landscape. His no-nonsense approach to marketing and business growth has helped professionals across different industries build thriving, sustainable practices without the usual overwhelm.
Interview Takeaways:
1. Importance of Systems:
Systems act as safety nets in business, preventing things from falling through the cracks.
2. Book Yourself Solid System:
A systematic approach to marketing and sales that builds trust, engages clients, and ensures follow-through.
3. Target Market and Personal Branding:
Define your target market and understand their unique needs and desires.
4. Super Simple Selling and Sales Cycle:
Use a four-step framework to engage potential clients and open up sales conversations naturally.
5. Keeping in Touch:
Regular communication with prospects through personalized, human-to-human emails.
6. Networking and Referrals:
Foster strategic relationships to expand your reach and amplify your message.
7. Speaking and Writing Strategies:
Leverage speaking opportunities and write for other platforms to reach new audiences.
8. Pricing and Information Products:
Reverse engineer pricing based on your monthly financial goals.
Thank you for listening!
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About The Show
Business Processes Simplified
We interview industry experts and have them share their best small business systems and processes. This is the quickest, easiest and most efficient way to build a systems centered business.
