PODCAST: S3:E01
Today’s Guest, Matthew Kimberley
Matthew Kimberley is a renowned business coach, speaker, and author with extensive experience in helping service professionals book themselves solid. As a co-author of “Book Yourself Solid for Coaches and Consultants,” Matthew has a deep understanding of the systems necessary to drive consistent client engagement and business growth. He is also the founder of Delightful Emails and a thought leader in strategic relationship building.
Interview Takeaways:
1. Importance of Systems
Matthew emphasizes the significance of systems in maintaining consistency and preventing things from falling through the cracks. Systems provide a safety net and support creativity while ensuring operational efficiency.
2. Red Velvet Rope Policy
The conversation starts with understanding the importance of filtering clients who energize and inspire you, allowing you to do your best work. This policy is based on character traits rather than demographics.
3. Target Market and Personal Branding
Identifying your target market and their specific needs is crucial. Developing a clear personal brand that communicates who you serve and the results you deliver is essential for attracting the right clients.
4. Sales Cycle and Keeping in Touch
Matthew discusses the importance of having a structured sales cycle and maintaining regular contact with prospects. Building trust through regular, human-to-human email communication is key.
5. Pricing and Information Products
Pricing should be strategically set based on your financial needs and market value. Information products can help scale your business by spreading your message and generating passive income.
6. Networking and Strategic Relationships
Building and nurturing relationships is vital for business development. Matthew suggests maintaining a list of key contacts and regularly reaching out to them to strengthen these connections.
7. Speaking and Writing Strategies
Leveraging speaking engagements and writing opportunities on other platforms is a strategic way to reach new audiences and generate leads.
8. Application of the System
The Book Yourself Solid system is versatile and can be tailored to various verticals, proving its effectiveness across different business types. The core principles remain applicable to service businesses, emphasizing the importance of consistent application and systematization.
Thank you for listening!
Thanks for joining us for this episode. Do you have any questions or feedback you'd like to share? We'd love to hear it! Let us know in the comments section below.
If you enjoy listening to this podcast, please share it on Facebook and leave an honest review on iTunes. We'd love to know what you think.
Remember - the next system we share could be just the one you been looking for, so subscribe on iTunes so you can get the latest episodes as soon as they’re published.
About The Show
Business Processes Simplified
We interview industry experts and have them share their best small business systems and processes. This is the quickest, easiest and most efficient way to build a systems centered business.
