Most business owners hit a ceiling. Revenue climbs for a few years, then it flattens and no matter how many hours you throw at the problem the number won’t move. You’re busy, you’re probably profitable and you’re completely stuck. John...
Most business owners run on an equation that guarantees they finish last: Sales minus Expenses equals Profit. Profit is whatever survives at the end. And because it comes last, it stays small. Mike Michalowicz flips it. Sales minus Profit equals Expenses. You take...
You know you need a marketing plan. But every time you sit down to write one, it turns into a 40-page document that no one reads, least of all you. The result? Most small business owners end up doing what Allan Dib calls “random acts of marketing”: a...
